/computer
Seven-eighths advertising
The always-interesting Boing-Boing pointed me to this PC Magazine article listing the top 100 web sites. It sounds interesting, but there is just no way I can imagine going through 100 entries, one paragraph for each, on 100 separate pages, each page roughly one-eighth content and seven-eights blinking ads and offers to send me e-mail and non-blinking ads and additional ads. Nor can I imagine anyone else doing so. If each of the twelve categories had one page with all of its entries on it this would be an interesting resource, but even with broadband Internet it is just too painful to contemplate looking at more than a randomly selected few.
I understand advertising. Advertising is OK. But this is just too much. I know that their printed magazine has lots of ads, but it does not (last time I looked) have one paragraph per two page spread, the remainder brightly colored advertisements, and yet that would be less painful to flip through than waiting for the browser to redraw the screen with different blinking ads over and over again, once per paragraph.
They do offer a “convenient” download of links to the recommended sites, but it is an EXE file, which you have to register to download, and which I wouldn’t dare run even if I was able to. An HTML file that anyone could use without fear just wouldn’t do.
What were they thinking? Other parts of their web site are readable. I’ve always hated that theory of web design that insists on breaking something that, printed on paper in the usual way, would be perhaps four or five pages long into a minimum of four or five separate web pages. Sure, if you have a book, break out the chapters into separate files, but don’t put each page in a separate file. Which is easier, hitting the space bar, or finding the link to the next page and clicking on it? Right, space bar. Even worse are the people who will rigidly follow a template and break a tiny document into separate Synopsis, Description, Author, See Also, Bugs, etc. pages, some of them one line long (“This section deliberately left blank”). This PC Magazine article is just amazing, though. It looks like a parody of bad web design.
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