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Sports magazines and time lag: F1 Racing
Now that I’m a Formula 1 racing fan, I’ve been buying F1 Racing magazine. The June issue wasn’t in the bookstores yet on Sunday, but I did find a copy on Tuesday, two days after the rather bizarre United State Grand Prix. It takes a long time to get a magazine together, print it, and get it to the stores, so the big topic of the latest issue is the San Marino race at Imola, which took place on April 24, two months ago. They were able to get a few pages about the Spanish Grand Prix of May 8 in at the back, and then at the very back two pages each for track maps and historical results for the Monaco, European, Canadian, and US Grands Prix, all of which have been run by now. It’s got to be really difficult to write for a sports magazine knowing that by the time anyone other than your editor reads what you’ve written, five more events will have been run and readers will be straining their memories to recall the events you are writing about.
The weirdest part, really, is reading speculation about the future when there is a five-race delay between writing and reading, and all the speculation is semi-distant past by the time anyone reads it. I’m not at all sure how I’d want to write under such circumstances, but the policy of F1 Racing seems to be to write as though readers would be able to read it shortly after it’s written, giving the same effect for the people who read it as soon as possible as those who stumble upon a pile of old back issues on a shelf somewhere get. I’m not sure I like it that way.
There is plenty of content that does age well, such as driver interviews. Those of us used to this new-fangled Internet thingie might be inclined to wonder if it would make more sense to just fill the printed pages with the things that age well and put the current events and speculation about the future on the web site, where the future will still be future when people read it.
(Leave comments at the Livejournal post about this.)
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