BeigeJournal

2004-03-11 17:12 UTC

/tv

You’ll have a what on the rocks?

There is an ad running on television currently for Crown Royal Whiskey in which a man walks into a bar and says something slightly garbled that sounds like, “Bumroll, on the rocks.” The bartender pours him a drink, and the olives in other people’s drinks all turn like little eyes to look longingly at the whiskey. Since it’s an ad for Crown Royal he presumably must actually be asking for a “Crown Royal on the rocks,” rather than a bumroll (a word with more than one definition), but somehow you’d think that after however many takes they shot they could have picked one in which the actor pronounced the name of the product clearly.

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by Michael Pereckas

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